Scrum Master

General Description

Join a leading banking organization in the UAE supporting large-scale digital, CRM, technology, and business transformation initiatives across the bank.

We are looking for an experienced Scrum Master – Banking / Financial Services & Salesforce CRM with a strong background in Agile delivery, Scrum methodologies, Salesforce CRM programs, stakeholder management, team facilitation, and banking or financial services environments.

The successful candidate will be responsible for enabling high-performing Agile teams delivering Salesforce CRM and banking transformation initiatives, facilitating Scrum ceremonies, removing delivery impediments, coaching teams on Agile principles, and ensuring effective collaboration between Product Owners, Business Stakeholders, Salesforce Teams, Technology Teams, Engineering Teams, QA, and other delivery functions.

This is a hands-on Scrum Master position requiring someone who has previously supported or led Agile delivery within Salesforce CRM implementation, enhancement, migration, integration, or transformation programs, ideally within Banking, Financial Services, FinTech, or other complex financial technology environments.

The role does not require the Scrum Master to operate as a Salesforce Developer or Administrator; however, candidates must have sufficient Salesforce CRM delivery experience to understand Salesforce delivery lifecycles, CRM requirements, integrations, releases, dependencies, environments, and collaboration across Salesforce functional and technical teams.

The role requires strong communication and facilitation skills, with the ability to work across business and technology teams, manage competing priorities and dependencies, and ensure Agile teams consistently deliver against agreed sprint, CRM, and product objectives.

This opportunity is ideal for experienced Scrum Masters who can combine Agile leadership, Salesforce CRM delivery, banking domain knowledge, team coaching, stakeholder engagement, and enterprise transformation experience within a fast-paced and highly regulated environment.

Key Responsibilities

• Act as the Scrum Master for one or more Agile squads supporting Salesforce CRM, banking, digital, and technology transformation initiatives
• Lead Agile delivery across Salesforce CRM implementation, enhancement, integration, and transformation workstreams
• Facilitate all core Scrum ceremonies, including Sprint Planning, Daily Stand-ups, Sprint Reviews, Retrospectives, and Backlog Refinement sessions
• Work closely with Product Owners, Salesforce Product Managers, Business Analysts, Salesforce Developers, Administrators, Architects, QA Engineers, and integration teams
• Support Product Owners in maintaining well-defined, prioritized, and delivery-ready Salesforce CRM product backlogs
• Support Agile teams in defining and achieving clear Sprint Goals and delivery commitments
• Identify, track, escalate, and remove impediments, blockers, risks, and delivery dependencies
• Coordinate dependencies across Salesforce, CRM, API/integration, digital channels, core banking, data, security, and other technology teams
• Coach team members on Agile principles, Scrum practices, continuous improvement, self-organization, and effective ways of working
• Promote Agile best practices and ensure Scrum processes are consistently understood and followed across delivery teams
• Facilitate collaboration between Business, Product, Salesforce CRM, Technology, Engineering, QA, Architecture, Security, Operations, and external implementation partners
• Work with Product Owners and delivery stakeholders to improve backlog quality, user stories, acceptance criteria, estimation, prioritization, and sprint readiness
• Support effective management of Salesforce releases, sprint deliverables, dependencies, defects, testing, and production-readiness activities
• Track and communicate Agile delivery metrics including velocity, sprint progress, burndown, cycle time, blockers, dependencies, and delivery risks
• Provide clear visibility of delivery status, risks, issues, and dependencies to senior business and technology stakeholders
• Facilitate effective retrospectives and ensure agreed improvement actions are implemented
• Support effective release planning, roadmap alignment, sprint execution, and delivery coordination
• Work within the bank's governance, risk, compliance, security, and technology delivery frameworks
• Support continuous improvement of Agile delivery practices across Salesforce CRM and broader banking technology programs
• Encourage strong collaboration, accountability, transparency, and ownership across Agile teams.

Required Experience

• Strong professional experience working as a Scrum Master, Agile Delivery Lead, Agile Project Manager, or similar Agile delivery role
• Proven hands-on experience managing and facilitating Scrum-based Agile delivery teams
• Previous professional experience within Banking, Financial Services, FinTech, Payments, or another closely related financial environment
• Demonstrable experience supporting Agile delivery of Salesforce CRM projects or programs
• Experience working on Salesforce implementation, enhancement, integration, migration, transformation, or CRM modernization initiatives
• Strong understanding of Salesforce CRM delivery environments and how Salesforce functional and technical teams operate within Agile delivery models
• Experience working directly with Salesforce Developers, Salesforce Administrators, Salesforce Architects, Business Analysts, Product Owners, QA/Test teams, and integration teams
• Understanding of Salesforce delivery concepts including requirements, user stories, configuration/customization, integrations, testing, releases, deployments, and production support
• Strong understanding of Scrum and Agile methodologies, principles, ceremonies, roles, and artifacts
• Demonstrable experience facilitating Sprint Planning, Daily Stand-ups, Sprint Reviews, Retrospectives, and Backlog Refinement
• Experience identifying and removing delivery blockers, dependencies, risks, and impediments
• Strong understanding of backlog management, user stories, acceptance criteria, estimation, sprint planning, and release planning
• Experience monitoring and communicating Agile delivery metrics and team performance indicators
• Strong stakeholder management experience within complex enterprise environments
• Ability to coordinate delivery across multiple business, Salesforce CRM, technology, integration, and banking stakeholders
• Experience supporting teams through continuous improvement and Agile maturity
• Strong knowledge of tools such as Jira, Confluence, Azure DevOps, or equivalent Agile delivery platforms
• Excellent communication, facilitation, coaching, negotiation, and problem-solving skills
• Ability to work effectively within a large, highly regulated banking environment
• Comfortable working in a fast-paced environment with multiple priorities, dependencies, and stakeholder groups
• Willingness and ability to work fully onsite in the UAE.

Preferred Experience

• Strong previous experience working directly within a Bank or major Financial Services organization
• Experience delivering Salesforce CRM within Banking or Financial Services
• Exposure to Salesforce products such as Salesforce Financial Services Cloud (FSC), Sales Cloud, Service Cloud, Experience Cloud, or other Salesforce CRM solutions
• Experience with Salesforce Financial Services Cloud (FSC) within banking would be highly advantageous
• Experience supporting Salesforce CRM integrations with core banking platforms, digital channels, APIs, middleware, customer data platforms, or other enterprise systems
• Experience supporting Retail Banking, Corporate Banking, Cards, Payments, Lending, Customer Service, Customer Onboarding, Relationship Management, or other CRM-driven banking journeys
• Experience working on large-scale CRM, digital transformation, or banking transformation programs
• Experience operating within environments involving complex governance, regulatory, security, and compliance requirements
• Experience working across multiple Agile squads or coordinating dependencies between different Scrum teams
• Exposure to SAFe, Scrum@Scale, LeSS, or other scaled Agile frameworks
• Relevant Agile certifications such as Certified ScrumMaster (CSM), Professional Scrum Master (PSM I/II), SAFe Scrum Master (SSM), PMI-ACP, or equivalent
• Salesforce certifications or formal Salesforce training would be advantageous but are not mandatory
• Previous experience working within the UAE or GCC banking sector would be advantageous.

Work Setup

• Industry – Banking / Financial Services
• Location – UAE
• Work Setup – Full Onsite
• Project Duration – 12 Months
• Agile / Scrum + Salesforce CRM Delivery
• Contract / Freelance Engagement
• Immediate / ASAP Hiring Timeline.