AI-First Website Content & Sitecore Specialist

Key responsibilities

A. AI-first content creation

• Use generative AI tools such as ChatGPT, Claude and Gemini to research, draft, edit and optimise website content.
• Write effective prompts and build repeatable AI workflows that shorten delivery times and improve consistency.
• Create and optimise web imagery with AI image tools, in line with brand guidelines.
• Fact-check and validate every AI-generated output against approved sources before it is used.
• Apply responsible AI practices and protect customer and bank data at all times.

B. Content writing and management

• Write and update product pages, landing pages, campaign and promotional pages, FAQs and support articles.
• Write customer-centric copy in the Emirates NBD tone of voice, turning complex banking information into clear, simple language.
• Proofread content for accuracy, grammar and consistency across related pages.
• Adapt and localise content for different audiences and channels.

C. Sitecore CMS and webpage creation

• Create and update pages in Sitecore CMS using existing templates and components.
• Manage page content, images, metadata and internal links.
• Assemble component-based pages that display correctly on desktop and mobile.
• Follow CMS workflows, versioning and publishing processes.
• Troubleshoot basic layout and content issues and escalate technical defects to the right team.

D. SEO, GEO and LLM optimisation

• Apply on-page SEO: keyword research, page titles, meta descriptions, heading structure and internal linking.
• Structure content so it is easy for search engines, AI-powered answer engines and large language models to find, understand and cite (Generative Engine Optimisation).
• Apply structured data and schema markup fundamentals, particularly for FAQ and support content.

E. Website quality assurance

• Check content accuracy, links, calls to action, images and page layout before every release.
• Test pages on desktop and mobile and apply accessibility and usability fundamentals.
• Use AI-assisted checks to speed up reviews and catch inconsistencies.
• Identify expired or outdated content and raise it for update or removal.

F. Website operations and collaboration

• Manage multiple content and page requests in parallel, prioritising them to meet agreed timelines.
• Work closely with business stakeholders and the design, SEO and development teams.
• Follow governance and approval workflows and keep documentation and request tracking up to date.